Flashbulb Memory: Brown & Kulik

Aim: Investigate whether dramatic, or personally signifivant events can cause "flashbulb" mempries.

Procedure: Using a retrospective questionnaire assessed the memories of 80 US Ps for the circumstances in which they learned of public events.

Findings: FM more likely for unexpected and personally relevant shocking events.

Conclusion: Dramatic events can cause a physiological imprinting of a memory of the event.

Weakness: It could be that dramatic events are rehearsed more than usual, making memories more durable, rather than any "imprinting" process causing FMs